Opt-In Secrets Part 4

'Email List Building Secrets Revealed'

Part 4

Welcome to Part 4 of this Very Vital e-course.

How To Maintain the Quality of Your List

What does having a quality list mean? Some lists on the internet will have 50,000 email addresses and pull 500 clicks for an ad. Yet other lists on the internet will have 10,000 email addresses and still pull the same 500 clicks for the same ad.

Why is that?

One answer is that the list of 10,000 email addresses has a groomed list. In this particular situation the list of 50,000 probably has a whole bunch of dead email addresses which simply bounce. Bounced emails are simply...Good For Nothing!

However, the list of 10,000 is swept every once in a while for email addresses that are bouncing and they are removed from the list.

Another answer is that sometimes, people subscribe to a list with a fake email address simply to collect the bonus, the freebie. Or they make a spelling mistake when they are typing in their email address. Either way, the email won't work and will never see any of your ads. And again, it's good for nothing.

Maintaining the quality of your list is a great way to ensure that when you send out any sort of advertisement to your list, you are going to have a higher click through ratio because you have less bad email addresses in your list.

I received a 60% click through ratio on a well written ad with a good headline for one of the products I advertised! Imagine that you paid for an ad that received a 60% click through ratio! You'd be back I bet!

There are basically two ways I know of to make sure that you have only live working email addresses, which people are actually reading, on your list.

Using double opt.in for subscribers and sweeping your list to remove dead or bounced emails.

1. Using double opt in confirmation.

First of all, I will explain what double opt in means. Its pretty simple.

When a person subscribes to your list, they are not fully subscribed. They are sent an email to the address in which they subscribed, that states they must cl.ick on a link contained within the email to verify that this email address works and that they are reading it.

So they must take a second action to subscribe. Hence the name double opt in. They are opt ined once on the splash page/webpage, and then again from their email.

Most publishers I know are afraid to use the double opt.in feature as some people will say it lessens the amount of emails that a publisher can receive because of the second step any subscriber must take. Thats true actually. It does lessen the amount of subscribers because you won't receive fake emails, misspelled emails, joke submissions or anything of that sort.

You will receive only good working email addresses.

You have to think of it from the subscribers point of view. If a publisher is offering a good free giveaway, and you want it bad, you will take the one second it takes to click on the confirmation link. You will double opt in.

The benefits of using double opt in are that you get only good email addresses and no bad ones.

Whats the harm in that?

Now occasionally, you will have some good email addresses subscribed to the list that for some reason, do not click on the link. They don't complete the double opt in process. I would say about 10% of them, for some reason, do not take the second step.

However, there is a way to chisel that number down as well!

2. Increasing double opt in confirmations.

In my experience, about 10% - 20% of the people who subscribe never actually double confirm. So if you get 1000 single opt ins, only about 800 will double opt in. Now, hang on ... don't fret. About 90% of the addresses you get that don't double confirm are worthless emails anyway.

Remember that double opt in is the first filtering process of getting only good email addresses. But there are a few people in there that may have just forgot to double confirm or accidentally deleted the confirmation email or whatever.

The point is, you want to turn those live single opt ins into double opt ins.

So what I do is I simply keep sending any unconfirmed email addresses a message which states that if they want to receive their bonus, they have to verify their email address by clicking on the link that I provide right in the email.

The email goes like this:

Subject:
{FIRSTNAME}, Action REQUIRED.

Body:
Hi {FIRSTNAME},

On {SUBSCRIBE DATE} you subscribed to The Opt In Secrets System
but you did not confirm your email address and therefore
I can send you neither your 3 free bonuses nor any of the
12 part mini course.

You can confirm your email address right now simply by
clicking on this link;

{CONFIRMATION_LINK}

Once that is done, you will immediately receive your 3 free
bonuses and start receiving your mini course.

Thanks {FIRSTNAME},

John Vincent
http://www.optinmagic.net/
----------------------------
This works every time!

People will either unsubscribe, which is fine, confirm, great, or will do nothing in which they will receive another of the same email at a later date. Anyone that does nothing from those emails will remain on the unconfirmed list until they either subscribe or unsubscribe.

Either is fine!

The point here is to either get those on-the-fencers on your list or off your list! But most will opt in.

Part 5 Tomorrow!

John C Vincent
Go below right away to master the skill of writing persuasive emails that move your readersin your favor
http://urlfreeze.com/JCV/EmailMarketingSecrets/